GILLETTE CASE 1)Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain....
In November 2004, Jim Kilts called A. G. Lafley at P&G’s Cincinnati headquarters. Kilts, who had been Chairman and CEO of Gillette for 4 years, was seeking a buyer of the global Boston-based company...
Unilever [pic] The company was formed by a merger of Dutch Margarine Union and British soap-makers Lever Brothers in 1929. Unilever was one of the world’s first genuine multinationals with operating...
When Celebrity Endorsement Succeeds
WHEN CELEBRITY ENDORSEMENT SUCCEEDS! Celebrity endorsement is defined as a form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service...